Joseph Anthony DiNorscia, Jr.

July 6, 1929 - January 5, 2020 Philadelphia, PA | Age 90

Joseph Anthony DiNorscia Jr. “Joe”, passed away peacefully on January 5, 2020 at the University of Pennsylvania Hospital, Philadelphia, Pa. He was 90 years old.

Born in Kennett Square, Pennsylvania in 1929, Joe was the son of Joseph Anthony Sr. and Mary Gale DiNorscia. Joe is predeceased by his sister, Anna DiFilippo, brothers Guy and Anthony and is survived by his brother, Alfred DiNorscia.

Shortly after graduating from Kennett High School in 1947, Joe began his career in the transportation business. In the early years of his career, he worked at Mushroom Transportation in Kennett Square and then later moved to its Philadelphia location where he was elevated to Vice President. In 1964 he graduated from LaSalle College Magnum Cum Laude with a Bachelor of Science in Business Administration and was awarded the William T. Connor Award for the best scholastic record in business administration.

Moving to Vineland, New Jersey in 1968, Joe held executive positions with various transportation companies there, including National Freight, Inc. In 1973 Joe moved back to Kennett Square where he became a partner and eventual President of Nick Basilio and Sons, an already successful construction and mushroom growing company. Joe played a significant role in the formation of Laurel Valley Farms and Rex Mushrooms. Today, Laurel Valley Farms is recognized as North America’s largest single site mushroom composter. Rex Mushrooms, a marketing and wholesaler business, later merged with Wilson Mushroom Company and became Country Fresh Mushrooms. Joe retired as President and CEO of Country Fresh in 2003-2004. Throughout his career, Joe was recognized as a business leader within the mushroom industry and the Kennett Square community.

Joe is survived by his loving partner of 20 years, Lois Potter. He is also survived by four children with his first wife, Jeanette (nee Falcone) DiNorscia (deceased): Joanne Warren, Geri (John)Talley, Joe (Shirley) DiNorscia, III and Annette (Eric) Garofalo; three children with his second wife, Patricia (nee Wehrli) DiNorscia: Lisa DiNorscia, Michele (Karl) Zimmerman, Michael (Danielle) DiNorscia. While with Lois, Joe played an important role with his extended family and was like a father to Lois’s children: Andrea (Mark) Seltzer, Michael Potter, Todd (Robyn) Potter and Cory (Stacy) Potter.

More than anything, Joe adored and was proud of the accomplishments of his paternal grandchildren, great-grandchildren, and his grandchildren from his extended family. With the birth of his great-grandson, Joseph Anthony the 5th, they number 51.

Joe loved the water and was an avid fisherman, fishing well into his 80’s with his buddies, Nick Basilio and Bobby Primus.

He loved the outdoors, planting flowers, and gardening. He passed on his love of growing things to his children who could, of course, never measure up to his tomato crop.

During his life-time Joe lived life to its fullest and did it, “his way”.

A visitation for Joe will be held at Kuzo Funeral Home, 250 W. State Street, Kennett Square, Pa on Friday, January 17th from 5:00-8:00 pm. On Saturday, January 18th, there will be a Funeral Mass at 10:00 at St. Patrick’s Catholic Church, 212 Meredith Street, Kennett Square, Pa. Interment will follow at St. Patrick Cemetery, 450 North Union Street, Kennett Square, Pa.

In lieu of flowers, contributions can be made to Wounded Warrior Project.

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January 17, 2020 5:00 pm - 8:00 pm Kuzo Funeral Home
250 W. State Street
Kennett Square, PA 19348

Funeral Mass

January 18, 2020 10:00 am St. Patrick Church
212 Meredith Street
Kennett Square, PA 19348


  1. Butch and I are so sorry to hear of the passing of Joe. We just found out today and are sorry we were unable to pay our respects.
    We both remember Joe fondly and think of him as one of the best bosses we have ever had.
    God bless the family and may your memories provide you with some comfort.

    Tracy Yeoman + Butch Tuggle | February 8, 2020 at 8:10 PM
  2. Joe, Shirley and family. Sorry to hear of your Dad’s passing. I have fond memories of Joe from years past. Be strong and always remember the good times.
    John Azzolini

    John Azzolini | January 16, 2020 at 8:48 PM
  3. Dear Joanne
    Please accept my condolences
    I am sure is very hard to miss your father
    Especially he was such a powerful person
    Good bless you
    Lili Dadmarz

    Lili dadmarz | January 15, 2020 at 2:11 PM
  4. Joe, Shirley and the DiNorscia family, I can only think how much joy there is in heaven as your dad and mom are united again! Joe was a kind loving and considerate man and the time I spent working and learning from him has certainly helped me in my life. His humor and professionalism was a pleasure always.
    May you find peace knowing your father had a tremendous impact in the lives of many. The love of family he displayed is his legacy.

    Pattie Fidanza | January 12, 2020 at 11:46 AM
  5. To all my cousins and their families, Lisa and I were so sad to hear about Uncle Joe. He was such an important part of my childhood. I always will have fond memories of the time we spent together. All of you are in our thoughts and prayers. May he rest in peace.

    J.J. and Lisa DiNorscia | January 12, 2020 at 12:13 AM
  6. The DiNorscia family, my deepest condolences to you! Joe was such a huge part of my life in the 80’s and 90’s when I was building my career in the mushroom industry. He was always encouraging and gave me a ton of great advice! I learned so much ! You will be greatly missed!!

    Holly Yeatman | January 11, 2020 at 5:13 PM
  7. JoAnne, Geri, Joey , Annette and families. My sympathy on the loss of your father and grandfather. He was a big presence in your lives and I know he will be greatly missed. I’ve known him a long time and he always made me feel like part of the family. Prayers for comfort and healing. Love, Ann Jones

    Ann Jones | January 11, 2020 at 2:08 PM
  8. Dear Joanne,

    My deepest condolences to you and your family. May my prayers ease you through this difficult time. God bless and may the soul of your father rest in peace.

    Love always,

    Fatima Elena Martinez | January 10, 2020 at 5:30 PM
  9. Deepest condolences to the whole family. “Uncle” Joe was a dear, dear man who never had a mean word to say about anyone. He was the ultimate gentleman. He was a success in life as business man but more importantly as a family man who loved being a DiNorscia. He was a man of god who will be sorely missed………god bless him as he takes his proper place in heaven with other members of the DiNorscia family who have left us in the past.

    Rick DiNorscia | January 10, 2020 at 1:15 AM
  10. Joanne, Gerri, Joe and Annette, Your dad was closest in age to my mom and her favorite “cugino” growing up!! He was a guy with a sweet smile and a kind word. Even though he lived to this great age it still must be hard to say goodbye. Enjoy the memories his life envokes…especially those of your beautiful mother and the time you spent together.
    God bless,
    Kathy Conner Kilmer

    Kilmer | January 9, 2020 at 1:49 PM
  11. Joe, Sorry to hear about your Dad’s passing. A nice man who always had time to ask how Mom was and how my family was.
    Mom said your Dad look after her in school when her brothers were in the war. She always said Joe was a good cousin.
    Be at peace knowing your Dad is in heaven today with mom. With love and prayers, Michael Conner

    Michael J. Conner | January 9, 2020 at 12:32 PM
  12. I had the pleasure of knowing Joe for nearly 40 years. He was a gentleman of the first water and a man of his word. He was a true family man and spoke of his grandchildren with fondness and love. May he rest in peace.

    Nicholas Frangella | January 9, 2020 at 11:16 AM
  13. To Joey and family, I am so sorry to hear of your dad’s passing. Brings back so may great memories of years long ago. Love and prayers going your way.

    Ethel (McBreairty) Falcone | January 9, 2020 at 10:25 AM
  14. I am so very sorry in hearing the passing of your Dad my friend…My heart goes out to you sending prayers to you and your family….

    Arlene Baruffi | January 9, 2020 at 9:58 AM
  15. My condolences on the loss of your father. As with all the DiNorscia family he was one of the greats. May he rest in peace.
    Antoinette DiNorscia Isaacs

    Toni isaacs | January 9, 2020 at 7:38 AM
  16. My sincere condolences to the DiNorscia family. May God enfold you all in His grace and bring you peace and comfort in your time of grief.

    Carl Schuster | January 8, 2020 at 9:08 PM
  17. We were so sad to hear this news. Our love and sympathy to the DiNorscia family. We will miss Uncle Joe, a sweet dear soul. Some encouragement for the family and those of us who grieve with you. John 5:28,29. Dede (DiNorscia) & Bob Williams

    Denise Williams | January 8, 2020 at 9:57 AM
  18. Joe and family .. so sorry to hear of your loss. Your Dad always had a kind word and encouragement. He will always be remembered. GOD BLESS.

    Michael Hopkins | January 7, 2020 at 7:40 PM

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